Assistant Manager - MARCOM

About Kennametal

With over 80 years as an industrial technology leader, Kennametal Inc. delivers productivity to customers through materials science, tooling and wear-resistant solutions. Customers across aerospace and defense, earthworks, energy, general engineering and transportation turn to Kennametal to help them manufacture with precision and efficiency. Every day approximately 8,700 employees are helping customers in nearly 100 countries stay competitive. Kennametal generated $2.1 billion in revenues in fiscal 2023. Learn more at www.kennametal.com. Follow @Kennametal: Twitter, Instagram, Facebook, LinkedIn and YouTube.

Job Title: Assistant Manager – Marcom

Location – Bangalore

Job Summary

To drive marketing activities in the APAC region for the Infrastructure business of Kennametal and support the business by enhancing brand visibility, increasing market penetration for existing and new products into target geographies and generating business opportunities by leveraging both digital and non-digital marketing platforms.

Key Job Responsibilities

• Developing comprehensive content package – Acquire thorough understanding of the positioning and identity of the brand and implement the same across all existing and future customer touchpoints (brochures, video, social media content, exhibition booths, ads, technical articles etc.)
• Devise and implement digital marketing strategy for the business – defining objectives, identifying channels, target audience, developing a content plan and measuring ROI. Manage various digital platforms of the company to ensure relevant and up to date content – website (SEO, enquiry management, maintenance, content), blog and social media channels (content, campaign, and lead tracking)
• Develop and execute customized marcom plan for target countries within APAC region including India in coordination with respective regional teams that would include marketing collateral including regional translations (wherever required), digital activities, events etc.
• Segment wise marketing and portfolio positioning – developing marketing package (brochures, emailer, videos) for identified segments. Focus on developing comprehensive marketing programs for identified products to increase sales and market share
• Support business with market intelligence data from various primary and secondary sources and develop periodic reports that would help the business in increase market reach and share. Conduct periodic market research project either inhouse or in consultation with agencies to support business in their growth plans
• Manage strong relationship with external vendors to develop high quality content and collateral at optimum cost, implement tools to measure communication effectiveness
• Prepare and implement event and media plan for the business by identifying relevant exhibitions, industry forums, magazines and enabling the company’s participation
• Event/ exhibition management with internal and external stakeholders
• Work closely with Kennametal global marketing organization to align with the overall business messaging

Education, Work Experience, Skills, Certificates

• Graduation in Engineering preferred but not mandatory, MBA Marketing would be an added advantage
• Strong verbal and written communication skills at par with global standards
• Experience of atleast 8-9 years in B2B marketing with strong domain expertise in Marketing
• Exposure to market research and data analytics
• Experience of driving marketing initiatives in different geographies within APAC
• Experience/Exposure in digital marketing

Equal Opportunity Employer