Share this Job

Sr Analyst Marketing Marcom-China


Beijing, BJ, CN

REQ ID:  43404

Kennametal Inc. (NYSE: KMT) brings together materials science, technical expertise, innovative thinking and superior customer service to help the world fly, drive, power and build. Our tools, materials and wear-resistant solutions enable customers to run longer, cut faster and machine with greater precision. Kennametal is built for performance, and every day approximately 8,700 employees are helping customers in more than 60 countries stay competitive. Kennametal generated $2.0 billion in revenues in fiscal 2022.

Learn more at Follow @Kennametal: Twitter, Instagram, Facebook, LinkedIn and YouTube.

1. Ensure timely delivery of marketing collaterals to China market. Interface with product management, engineering and manufacturing teams in Infra China and cooperate with Infra Global Marcom team.
2. Plan and organize marketing campaigns such as social medial 2.0, regional trade shows, customer seminar and other external events that are consistent with corporate strategy and image standard.
3. Support and develop sales communication related to new products, strategies, training, competitors, and success stories etc, including but not limited to Global Marketing Bulletin in Chinese.
4. Lead new product marketing launch in China, working closely with sales managers, technical specialists, and global marketing team.
5. Handle the development of external publications, including content creation, design and online platform operation and maintenance like WeChat, Baidu, landing page, official website CN verification.
6. Execute and manage translation and translation review projects in a timely fashion.
7. Assist in regional marketing planning and data collection and other marketing communication task assigned by direct manager
1.    At least 3 year marketing communication experience
2.   Bachelor degree required in Marketing or related….
3.    Three years working experiences in manufacturing industry. 
4.    Strong project management skills.
5.    Working knowledge of marketing deliverables including trade show, copy writing, advertising planning, promotion design, etc.
6.    Presentation skills

Equal Opportunity Employer

Job Segment: Event Marketing, Product Marketing, Senior Product Manager, Materials Science, Marketing, Operations, Science