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With over 80 years as an industrial technology leader, Kennametal Inc. delivers productivity to customers through materials science, tooling and wear-resistant solutions. Customers across aerospace, earthworks, energy, general engineering and transportation turn to Kennametal to help them manufacture with precision and efficiency. Every day approximately 10,000 employees are helping customers in more than 60 countries stay competitive. Kennametal generated nearly $2.4 billion in revenues in fiscal 2019. Learn more at www.kennametal.com. Follow @Kennametal: Twitter, Instagram, Facebook, LinkedIn and YouTube.




Analyst Marketing - Description

Job Summary:

This position assists the Marketing Communications lead in supporting proactive campaign execution, digital engagement and messaging for the Infrastructure Business Segment.


This hands-on role will interact with market portfolio managers to understand and support key business priorities, and will deliver Marketing collateral, digital solutions and engaging messaging to advance the Infrastructure strategies. The successful candidate will be organized, experienced in managing multiple projects, and thrive in a fast-paced environment, with the ability to tackle additional tasks as needed.


The role will be part of a focused and talented Strategic Marketing and Operational Excellence team, working on impactful projects essential to Kennametal’s success. As a member of the team, you’ll have the opportunity to become involved in projects that shape the direction of the business.




  • Writing – Contribute to blog content, social media posts and other marketing deliverables.
  • Project Management – Manage day-to-day responsibilities to ensure projects are completed on time.
  • Event Coordination – Trade show and event coordination, with emphasis on planning and logistics.
  • Digital support – Assist with digital channel communications and campaign execution (i.e., email blasts, Google Ad Words). Acquire working knowledge of Adobe Experience Manager to complete basic front-end web tasks.
  • Financial – Assist with invoice processing, vendor communications and budget management.
  • In tandem with MarCom Lead, maintain global marketing calendar.
  • Coordinate collateral updates and edits, proofread outgoing materials.
  • Brand Management – review
  • Perform other duties and responsibilities as assigned, with the opportunity to grow into more.


Skilled in:

  • Microsoft suite, database management tools
  • Media editing software (Photoshop, InDesign, Illustrator)
  • Proof-reading and copy editing
  • Planning and logistics
  • Project management, managing multiple projects with deadlines
  • Comfortable writing content
  • Basic layout and design skills

Ability to:

  • Organize and prioritize multiple tasks and meet deadlines.
  • Exercise creative ideation while meeting business needs.
  • Communicate effectively, verbally and in writing. Copy writing ability expected.
  • Work independently as well as collaboratively.
  • Work as needed on a flexible schedule to accommodate global teams and time zones.
  • Establish and maintain effective, collaborative working relationships.
  • Demonstrate strong attention to detail.
  • Proactively assess business needs and recommend solutions.

Educational/Previous Experience Requirements:

  • Bachelor’s degree in Marketing, Communications, Business or related field
  • Business to business marketing experience preferred


Equal Opportunity Employer

Nearest Major Market: Pittsburgh

Job Segment: Communications, Marketing Communications, Social Media, Engineer, Marketing, Engineering