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With over 80 years as an industrial technology leader, Kennametal Inc. delivers productivity to customers through materials science, tooling and wear-resistant solutions. Customers across aerospace, earthworks, energy, general engineering and transportation turn to Kennametal to help them manufacture with precision and efficiency. Every day approximately 10,000 employees are helping customers in more than 60 countries stay competitive. Kennametal generated nearly $2.4 billion in revenues in fiscal 2019. Learn more at www.kennametal.com. Follow @Kennametal: Twitter, Instagram, Facebook, LinkedIn and YouTube.

 

 

 

The Sr Marketing Analytics Manager  is responsible for serving as an advocate for the voice of the customer, think about drivers of customer engagement, and present and communicate data-driven insights in a digestible way to key internal stakeholders, Strategic Marketing, Sales, Channel Management, Operations, and Product/Portfolio Management. Leveraging a wide range of data sources, this role will develop and own CRM marketing analytics that result in more effective marketing campaigns, acquisition of high value customers, measure the impact of marketing investments and provide insights to drive organization objectives of sales, growth, profitability, and market visibility.

 

Key Job Responsibilities

  • Size and validate Global Cutting Tool Market by End Markets, Subsegments, Region, Products and Channel.
  • Establish a regular process to monitor Market Size and KMT Market Share Development on Quarterly/Yearly basis by matching and consolidating different indexes and sources (Dedalus, IHS, Teal, IPI, GDP, other indicators)
  • Use data-based analytics to provide high level reports to Management and key stakeholders on the most important trends, future risk and identify potential new opportunities.
  • Establish a regular process to collect Market Intelligence Information related to Market and Competition
  • Deliver key business analytics to leadership and help optimize marketing efforts towards the business targets
  • Work with teams to ensure necessary data infrastructure is in place to track and optimize marketing campaign appropriately.
  • Document projects including business objectives, data gathering and processing, as well as detailed set of results and analytical metrics
  • Report on, analyze performance of, contribute to establishment of measurement structure and derive user insights for digital marketing activities including but not limited to paid search, social media, CRM, display, native, etc.
  • Conduct ad-hoc analysis by pulling data from multiple sources including historical performance, trends and benchmarking
  • Identify program milestones, dependencies, and challenges to proactively address potential issues, and identifies key insights for optimization of programs performance in-flight and through campaign completion

 

Skills Required :

  • Bachelor’s or Master Degree in Business, Economics, Marketing or other related field required
  • 6-8 years of experience working in analytic, digital and integrated marketing channels including digital marketing agency or corporation
  • Expertise in understanding marketing integration between CRM, Direct, Social media, Search, Paid Media, etc.
  • Experience demonstrating knowledge of digital media channels for communications plans
  • Experience with data and analytics methods utilizing a variety of BI tools such as Tableau, SFDC, SQL and digital analytics platforms
  • Experience continuously leading and re-prioritizing multiple projects and meeting deadlines

 

Functional/Technical Knowledge, Skills and Abilities Required:

  • Communication skills, interpersonal skills, and presentation skills that allow effective interactions with business partners, stakeholders, and senior leadership
  • Data analytics with ability to leverage marketing technology tools to develop reports and highlight key learnings to drive optimizations, channel and partner recommendations
  • Must be a self-starter and quick learner with the desire to learn new tools and techniques
  • Must be a critical thinker capable of producing applied insights and problem-solving


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